Walmart Charges Higher Prices Online Than In Stores: WSJ

A Wall Street Journal report comes at a bad time for Walmart. The WSJ reports under the headlines "Now Featured on Wal-Mart’s Website: Higher Prices Than Stores," about the retailer quietly raising prices for food and household items online at

The list of products priced higher online than in stores includes Macaroni & Cheese, Colgate toothbrushes and bags of Purina dog food according to people familiar with the matter. The price difference are marginal from what we can tell. On some items Walmart lists an online and a in-store pick up price. For Walmart it costs less if customers pick up their orders at a Walmart store.

"We always work to offer the best price online relative to other sites," a Wal-Mart spokeswoman told the Wall Street Journal. “It simply costs less to sell some items in stores. Customers can access those store prices online when they choose to pick up the item in store."

In the online war with Amazon, Walmart needs to be careful not to lose the trust of their customers to offer the lowest prices. Amazon cleverly hides the shipping costs in the Amazon Prime membership that comes packed with entertainment offerings.

Prime members don't think about shipping cost, they just hit the buy button.

Walmart has not found that perfect concept yet of making online shopping profitable. Walmart's online business grows in big steps, but Marc Lore, head of Wal-Mart’s U.S. e-commerce unit, told investors in October that "this year should be the largest loss in e-commerce, and we’ll see slight improvement next year."

A price discussion is not ideal for Walmart right now during the ramp up to Black Friday. The

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Source :

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