Universal Standard Is Breaking The Plus Size Industry With Their Beautiful Clothes

The industry still tends to treat plus-size women as a separate category from “straight-size” women, who are under a size 14. When women go shopping at a department store, for instance, plus-size women are often forced to shop in a separate section of the floor from their straight-size friends. Brands are increasingly drawing awareness to the absurdity of this. Good American, a size-inclusive denim brand cofounded by Khloe Kardashian and Emma Grede, has put pressure on retailers that carry their products to ensure that all sizes are in the same place. “This is part of a broader cultural change,” Grede explains. “Our very notion of what makes a beautiful, sexy body is changing. We want to be part of this change.”

Source : https://www.fastcompany.com/40497225/2018-fashion-we-drop-plus-size-and-evolve-past-the-retail-apocalypse

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