There’s a myth about why so many fashion companies offer the majority of their pieces up to only a size 12 despite the average American woman being a size 14. “Plus-size women don’t shop” is the underlying whisper in the fashion industry.
Now tell that to Eloquii, the plus-size-focused fashion website that recently announced a $15-million round of financing (and a revenue increase of 165% over the last year). Or to Target or ModCloth, two retailers that unveiled swim campaigns starring women of all sizes.
Or if you’re looking to be laughed at, tell it to the three women pictured here: Nadia Aboulhosn, Gabi Gregg and Nicolette Mason. As you might have guessed by their style – or the hundreds, if not thousands, of outfits detailed on their blogs and Instagram profiles – they shop, and so do their readers.
Source : http://www.latimes.com/fashion/la-ig-plus-size-20160614-snap-story.html