The $35 Shoes Everyone In Our Office Is Wearing

Rustan’s chair and CEO Zenaida Tantoco (center) with, from left, Rustan Coffee Corp. president Noey Tantoco Lopez, Royal Duty Free merchandising manager Camille Tantoco, Sta. Elena Properties vice president for sales and marketing Katrina Tantoco Lobregat, Rustan’s Flower Shop VP for merchandising Maricar Lopez Tiangco, SSI Group Inc. president Anton Huang, and Rustan’s marketing communications manager Dina Arroyo Tantoco —JOHN PAUL R. AUTOR

It’s really all service-oriented,” says Anton T. Huang, president of SSI Group, a subsidiary of the Rustan’s Group of Companies. “It’s not really creativity of product or merchandising per se, it’s really customer service. And that’s what Rustan’s is all about.”

“We’re always fighting,” Zenaida Tantoco, Rustan’s’ chair and CEO, says with a laugh, as she talks about the four generations of Tantocos working together in the family business founded by her parents, Bienvenido Sr. and Gliceria Tantoco, 65 years ago.

These remarks, made during Lifestyle’s roundtable interview with the Tantocos, came from representatives of two generations of the country’s foremost retail clan: the mother and her son.


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