Here’s a question: Why do we feel the need to differentiate between models and plus-size models? I mean, a model is a model is a model, right?
Robyn Lawley was featured in the >Sports Illustrated Swimsuit Edition, and you didn’t see anyone specifically bringing up her size, did you? Still, the fashion industry loves to remind us all that plus-size models are somehow different just because, you guessed it, they’re not figureless human hangers. We’re long overdue for a change, and that’s where
#DropThePlus comes in.
The #DropThePlus campaign was established one month ago by Australian model
Stefania Ferrario and
Ajay Rochester, the former host of The Biggest Loser. As the name suggests, the goal of the campaign is to implore the fashion industry to abolish the term plus-size because, as anyone who’s ever struggled with weight issues knows, it’s a damaging and misleading label.
At the very start of the campaign, Stefania posted the photo to Instagram with the following caption:
“I am a model FULL STOP. Unfortunately in the modelling [sic] industry if you’re above a US size 4 you are considered plus size, and so I’m often labelled a ‘plus size’ model. I do NOT find this empowering. A couple of days ago, @ajayrochester called the industry to task for its use of the term ‘plus size’ by making the point that it is ‘harmful’ to call a model ‘plus’ and damaging for the minds of young girls. I fully support Ajay and agree with her. Let’s have models of ALL shapes, sizes and ethnicities, and drop the misleading labels. I’m NOT proud to be called ‘plus’, but I AM proud to be called a ‘model’, that is my profession! #droptheplus”
And Ajay further perpetuated the call to arms with the following tweet:
— Ajay Rochester (@ajayrochester) February 18, 2015
Essentially, this campaign is doing something that should have been done years ago, and, frankly, is something that shouldn’t even have to be said. It’s declaring that women of ALL sizes are equal, beautiful, and powerful, and shouldn’t be offered labels based on physical appearance. While it will surely be a long time until we see some results from this amazing campaign, it’s a giant leap forward sparks an important conversation in an industry that is so focused on size. We are all women, and we should all be proud of that.
Source : http://www.thegloss.com/fashion/drop-the-plus-size-campaign-stefania-ferrario-model/