Size 12 Stefania Ferrario Wants You To

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Here’s a question: Why do we feel the need to differentiate between models and plus-size models? I mean, a model is a model is a model, right?

Robyn Lawley was featured in the >Sports Illustrated Swimsuit Edition, and you didn’t see anyone specifically bringing up her size, did you? Still, the fashion industry loves to remind us all that plus-size models are somehow different just because, you guessed it, they’re not figureless human hangers. We’re long overdue for a change, and that’s where

#DropThePlus comes in.

(Related: Eloquii’s Spring Campaign Proves Plus Size Women Look Amazing In Midi Skirts And Crop Tops)

The #DropThePlus campaign was established one month ago by Australian model

Stefania Ferrario and 

Ajay Rochester, the former host of The Biggest Loser. As the name suggests, the goal of the campaign is to implore the fashion industry to abolish the term plus-size because, as anyone who’s ever struggled with weight issues knows, it’s a damaging and misleading label.

(Related: Size-22 Model Tess Holliday’s New Torrid Photoshoot Proves Plus Size Fashion Is Totally Sexy)


At the very start of the campaign, Stefania posted the photo to Instagram with the following caption:

“I am a model FULL STOP. Unfortunately in the modelling [sic] industry if you’re above a US size 4 you are considered plus size, and so I’m often labelled a ‘plus size’ model. I do NOT find this empowering. A couple of days ago, @ajayrochester called the industry to task for its use of the term ‘plus size’ by making the point that it is ‘harmful’ to call a model ‘plus’ and damaging for the minds of young girls. I fully support Ajay and agree with her. Let’s have models of ALL shapes, sizes and ethnicities, and drop the misleading labels. I’m NOT proud to be called ‘plus’, but I AM proud to be called a ‘model’, that is my profession! #droptheplus”

And Ajay further perpetuated the call to arms with the following tweet:

#DropthePLUS has begun! @fashion_spot @stefania_model Time to tweet and RT girls!

— Ajay Rochester (@ajayrochester) February 18, 2015

Essentially, this campaign is doing something that should have been done years ago, and, frankly, is something that shouldn’t even have to be said. It’s declaring that women of ALL sizes are equal, beautiful, and powerful, and shouldn’t be offered labels based on physical appearance. While it will surely be a long time until we see some results from this amazing campaign, it’s a giant leap forward sparks an important conversation in an industry that is so focused on size. We are all women, and we should all be proud of that.

(Photo: Instagram)

Source :

Size 12 Stefania Ferrario Wants You To #DropThePlus And Simply Call Her A Model
This model wants all ‘plus size’ ranges to be dropped
Campaign to end plus-size labelling for models and consumers
Why Sexy Australian of the Year Stefania Ferrario hates the term plus size model
Should This Model Be Labeled Plus-Size?
Why we should embrace 'plus-size', not seek to ban the term
Models campaign for fashion industry to 'Drop The Plus'
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