She Got It From Her Mama: Latest Swimsuits For All Campaign Features Mother Daughter Duo Linda And Ashley Graham

Ashley Graham’s newest model is…drumroll please…her mom. The pair look adorable in the model’s latest campaign for her swimwear line, Ashley Graham x Swimsuits for All. As an advocate of body positivity and size inclusion in the fashion industry and beyond, Ashley has made it her mission to inspire women of all shapes and sizes. And now, she’s making sure that message rings true to every generation. Linda Graham is 53 years old and looks stellar in the shots, proving Ashley’s gorgeous genes certainly came from somewhere! Ashley shared the shoot on Instagram on Tuesday, writing, “I got it from my mama.”

The incredible images document what looks like a dream day on a Moroccan beach with mother and daughter laughing together in the sand. There are colorful hand-woven rugs, gorgeous pillows and poofs, and even a camel. The swimwear is equally eye-catching, in bold shades of turquoise, hot pink, and burgundy. Along with the still images, the brand produced a short video of the two on set, narrated by Linda, who affectionately calls herself “Mama Graham.” It is a love letter to her daughter that will inspire every woman who watches it, as she tells Ashley, “I raised you to be confident, courageous, and fearless, and I am so proud of the woman you are today.”

Both Ashley and her mother show off Ashley’s line, which is available up to a size 22. Swimsuits for All as a larger brand has styles under other labels that go up to a size 34. You can shop Ashley’s full collection here.

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