WOODLAND HILLS, Calif.--(BUSINESS WIRE)--
Continuing its mission to transform the rules of beauty, Sebastian Professional is partnering with model and body-love activist,
Tess Holliday . Best known for being a pioneer of the body positive movement, empowering people of all shapes and sizes to embrace the body they are in right now.
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Sebastian’s collaboration with Holliday marks the launch of the brand’s newest campaign
#ShapeYourWorld , connecting creative spirits with Sebastian’s iconic line up of hairsprays designed to enable new possibilities of self-expression.
“I’m thrilled to work with Sebastian Professional,” says Holliday. “I’ve been using Sebastian for years and as a plus size model, I’m delighted they understand the importance of diversity and individuality in the beauty industry, where so often only a certain type of look is celebrated.”
Holliday has been changing the shape of the modeling industry since 2010. Born in Mississippi, the beauty began her career working for independent designers and brands. She soon amassed a massive social media following, cementing her status as a top influencer in the body positivity space. Holliday launched her #effyourbeautystandards campaign in 2013 with the message that beauty comes in diverse sizes and colors and is beyond gender and social class.
To kick off the partnership, Holliday collaborated with Sebastian Professional Top Artist Anthony Cress, to create a fresh go-to holiday style. “Working with Anthony was amazing! He educated me through the entire process, I left feeling empowered and beautiful,” noted Holliday.
As Holliday continues to inspire and empower a new generation to love the skin they are in, Sebastian Professional is searching for the daring individuals who love to try different styles, shape their own look and create the next trend. The Shaper line of moldable, brushable hairsprays is an invitation to those who believe in shaping their identity; You can shape your look, shape your style, shape your experience and even shape your world. From inspiration to transformation, Sebastian is always here to enable new possibilities of self-expression.
About Coty Inc.:
Coty is one of the world’s largest beauty companies with approximately $9 billion in revenue, with a purpose to celebrate and liberate the diversity of consumers’ beauty. Its strong entrepreneurial heritage has created an iconic portfolio of leading beauty brands. Coty is the global leader in fragrance, a strong number two in professional salon hair color & styling, and number three in color cosmetics. Coty operates three divisions – Coty Consumer Beauty, which is focused on color cosmetics, retail hair coloring and styling products, body care and mass fragrances sold primarily in the mass retail channels with brands such as COVERGIRL, Max Factor and Rimmel; Coty Luxury, which is focused on prestige fragrances and skincare with brands such as Calvin Klein, Marc Jacobs, Hugo Boss, Gucci and philosophy; and Coty Professional Beauty, which is focused on servicing salon owners and professionals in both hair and nail, with brands such as Wella Professionals, Sebastian Professional, OPI and ghd. Coty has approximately 20,000 colleagues globally and its products are sold in over 130 countries. Coty and its brands are committed to a range of social causes as well as seeking to minimize its impact on the environment. For additional information about Coty Inc., please visit www.coty.com.
Source : https://finance.yahoo.com/news/sebastian-professional-announces-partnership-influencer-180300647.html