Plus Size Bloggers Gabi Gregg And Nicolette Mason Team Up For Their Own Fashion Brand, Premme

A group of fashion bloggers who criticized Target for selling designer collections that stopped at size 16 are now the face of the retailer's new plus-size line.

Target will add the 'stylish' plus-size collection, called AVA & VIV, to its racks this February, which was designed with the help of fashion bloggers Nicolette Mason, Chastity Garner, and Gabi Gregg.

Priced between $10 and $79.99, the line will be available in sizes from 14W to 26W and X to 4X, and Target, which stops at size 18, will also extend its Merona and Mossimo labels to plus-size.

Scroll down for video 

Target will add a'stylish' plus-size collection, called AVA & VIV , to its racks this February, which was designed with the help of fashion bloggers Gabi Gregg, Nicolette Mason and Chastity Garner

Source : http://www.dailymail.co.uk/femail/article-2922007/Anti-Target-fashion-bloggers-star-retail-giant-s-new-plus-size-campaign-designed-clothes-themselves.html

Anti-Target fashion bloggers star in retail giant's new plus-size campaign - and even designed some of the clothes themselves
Plus-size Influencer, Part-time Designer Gabi Gregg Talks About How Industry Is Changing
The plus-size fashion labels which are actually stylish
Jennifer Lopez, Rosie Huntington-Whiteley and Shay Mitchell Are Here to Rock Your Fall Wardrobe
Influence peddler: Arielle Charnas teams with Nordstrom for collection
Target Looks To Salvage Relationship With Plus-Size Customers By Launching Awesome New Line
[LIMITED STOCK!] Related eBay Products