Bargain clothing website Wish.com seems to not understand women. We say this with love. How else to explain their advertisement for plus-size tights using - assume the brace position - thin women who are stretching the tights out?
That's right. Instead of opting for a plus-size model to show how the stockings might look on another plus-size person, Wish.com instead opted for thin women to show just how roomy the stockings were on them by stretching them up over their heads, or out, beside their thigh. The advertising reads almost like one of those weight loss "After" photos where a person stands in one leg of their jeans. Only, it's not. It's aimed at ordinary women. Well, women who want "sexy, shaping" stockings.
Worse, (relatively speaking) is the fact that these photos were stolen from another website, which originally used the photos to advertise stretchy tights. Not -- repeat -- not how easily a svelte woman might fit into a plus-size piece of clothing.
This is a really ballsy way to advertise plus size tights. “These thin women can fit their whole bodies in them, surely you can stuff your ham hock legs in there!” pic.twitter.com/vC8I4k2iHb— Lord Single Malt (@Singlemaltfiend) December 10, 2017
The decision to steal an ad from another website becomes even more questionable when you consider that wish.com, which links Chinese manufactures straight to online shoppers, is second only to Amazon in mobile sales of everything from gadgets to clothes. After launching in 2011, it's now worth close to $4 billion.
The backlash was swift, as you might imagine.
it would have been so much easier to hire plus size models for this. it’s an unrealistic advertisement as well because there is no indicator of how it looks on a plus size body. it’s inefficient as well as distasteful.— emily angelica (@existentiaIly) December 9, 2017
This is not the first time Wish.com have offended women. In March last year, the website advertised several items of clothing for plus-size women using descriptors such as "fat" and "fatter". After complaints were made, the offensive words were changed, but still. Who hopes to sell to women by calling them fat? A more important question might be, who exactly is writing the copy over at wish.com?
Source : http://www.smh.com.au/lifestyle/fashion/company-tries-to-showcase-plussize-fashion-fails-dramatically-20171212-h03kk7.html