Meet The Women Redefining The Body Positive Movement

When you think of models featured in lingerie advertisements, you typically think of tall, beautiful woman with the "perfect figure" — which, by conventional standards, almost always means full bust, small waist, and long slender legs. Plus-size lingerie brand Parfait challenges that idea. Parfait is joining other lingerie brands such as AnaOno in the  body positive movement by creating lingerie for diverse body types. In Parfait's latest ad campaign, they redefine the "perfect figure"  with an empowering photo series featuring six women of all different shapes and sizes. 

In an official statement, the brand wrote, "When you think of the phrase 'perfect figure,' what comes to mind? Do you think of a specific body type or clothing size? Maybe your first thought is of someone you admire, a role model that you may or may not know personally. Or maybe you're not sure how to define it or what it means to you because you've never thought about it before."

Source : http://aplus.com/a/plus-size-lingerie-parfait-perfect-body-photo-campaign?no_monetization=true

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