Marks And Spencer Launches Curve, A New Plus Size Fashion Range On The British High Street

Yesterday in London, the 30 year-old blogger Danielle Vanier addressed the fashion press over breakfast, picking out her favourite pieces from the new Marks and Spencer Curve range and highlighting, candidly, their hidden talents; a super-flattering wrap on a little black dress or, on a biker jacket, the secret stretch panels that mean you can’t be “sausaged into” your sleeves.

“Brands are putting curves back on the agenda,” she told The Telegraph afterwards. “The attention to detail in this collection really makes it special. It has been designed [and developed] on a size 24 block (rather than a usual size 12) so there is real consideration for the curvy figure; from the proportion, to the fabric and finish.”

Hiring a young, stylish and enthusiastic woman with a loyal following (Vanier has almost 100,000 fans on Instagram) to consult on the Curve designs was a savvy move from buying director Jo Hales and her team, and one which has successfully generated buzz amongst a community of plus size bloggers on social media today.

But while Vanier’s voice is the loudest calling for the high street to update its approach to curve fashion, she certainly isn’t the only one M&S has listened to. No fewer than 2,000 British women (all sized 18-32, which the new range serves) have helped Hales to develop Curve’s 100-style offering, the first 26 pieces of which are on sale now.

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