In Demand: Plus Size Apparel

Plus-size apparel is a multibillion-dollar business, and it continues to grow. Last year, U.S. sales of women’s plus-size apparel, including for teens, was $21.4 billion, a 6% year-over-year increase, according to NPD Group, which also reported that the plus-size segment is growing at double the rate of overall apparel sales.

Consumers today demand fashion-forward plus-size clothing, and they have the green to spend, says Marie Denee, creator of style blog The Curvy Fashionista. “As the segments start to diversify in plus-size, the designers, retailers and manufacturers need to take note and do the same,” she says. “We have access to more styles, and the space to explore our personal style and gain attainable inspiration in fashion like we’ve never had before.”

Fortunately, suppliers in the promotional industry are catching on. This year, Hanes Branded Printwear (asi/59528) introduced its Just My Size collection, comprised of imprintable cotton T-shirts ranging from 1X to 5X. “The plus-size consumer has been underserved in the wholesale market,” explains Marcus Davis, manager of product development for Hanes. “Customers lose business when they don’t have styles that are appropriately sized and flattering for a variety of shapes and sizes.”

Meanwhile, Alternative Apparel (asi/34850), which was acquired by Hanes in October, introduced its Extended Sizes collection, which includes an assortment of its best-selling items in sizes up to 2X in women’s and 3X in men’s.

“We’re constantly in conversation with our customers, getting feedback on what they love and want to see more of,” says Nurain Alicharan, marketing and social content manager.

>Related Articles Meet A Square With An Attitude>

Meet A Square With An Attitude

Promo Apparel Trends By Age>

Promo Apparel Trends By Age

Walmart Removes T-Shirt Promoting Journalist Lynching>

Walmart Removes T-Shirt Promoting Journalist Lynching

Versatile Woven Products>

Versatile Woven Products

Source :

In Demand: Plus-Size Apparel
Plus-size men's market is expanding: Alvanon
Rising demand for fashionable plus-size clothing fuelling the growth of industry here
Torrid's new Loop store caters to demand for stylish plus-size fashions
These bloggers dressed up as Disney princesses to demand plus-size representation
Plus Size and Big & Tall Clothing Market Is Set to Boom by 2023
Clothing Company Criticized for Product Shots of 'Plus-Size' Tights: 'How Is This an Actual Ad'
Fashion portals bet on curvy as plus size makes waves
Aloha consignment sale aims to fill gap in plus-size clothing market
Demand for plus-size girls' apparel expanding
[LIMITED STOCK!] Related eBay Products