How Kendall Jenner Toppled Gisele Bundchen To Become The World’s Highest Paid Model

For the first time since 2002, Brazilian Gisele Bündchen is not the world’s highest-paid model. The 37 year-old has been knocked from the top spot on Forbes’ annual list by comparative newcomer Kendall Jenner, 22.

It was only a matter of time before one of the new generation of Instagirl-era models would topple Bündchen, who fell into second place on the Forbes list, banking (just) $17.5 million this year. Bündchen, who formally retired from catwalk appearances last year, posed for adverts for Carolina Herrera fragrances, Arezzo shoes and Vivara jewellery in her homeland Brazil, but, in taking on less, her overall earnings had dropped 43% from the $30.5 million she made in 2016.

But it is perhaps surprising that her successor is Jenner, the 22 year-old half-sister of Kim Kardashian, who has evidently successfully harnessed the mass-appeal garnered from an early break on her family’s reality television show, and managed to spin it into a credible - nay, incredible - modelling career.

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