Honda is now one of the world's top 20 brands, according to research by Interbrand in its latest 'Best Global Brands' study. Honda has moved up by three per cent to be ranked as the 20th most valuable brand in the world. Interbrand puts its value at $22.696 billion.
"The power of the Honda brand highlights our influential position in the market," said Philip Ross, senior vice president of Honda Motor Europe. "A diverse range of new products, from the zero-emissions Clarity Fuel Cell to the award-winning Honda Civic Type R, showcase the significance of advanced technology to the Honda brand. The recently-announced 'Electric Vision' will fast-track a major brand advancement, bringing to market a host of new electrified vehicles from 2018."
Honda's recognition by Interbrand follows several landmark achievements for the company in 2016 as well as major news announcements this year.
Honda has confirmed that electrified technology will feature in every new car model launched in Europe.
Beyond automotive, Honda's brand power is bolstered by its advanced product range spanning aircraft, motorcycles, and power equipment, reinforcing its position as the largest engine manufacturer in the world.
In April 2017, the advanced light HondaJet set a new Miami-Panama speed record recognised by the National Aeronautical Association, and celebrated global first quarter deliveries that surpassed any other jet in its class. Elsewhere, Honda's expertise in robotics and autonomy helped it to launch the ingenious Miimo lawnmower in 2016.
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