Gabi Gregg And Nicolette Mason’s Premme Wants To Make Plus Size Clothing Truly Cool

From Harper's BAZAAR" data-reactid="31">From Harper's BAZAAR

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Photo credit: Courtesy Premme

Nicolette Mason and Gabi Gregg have been influential forces in the plus-size industry for nearly a decade now, each with their respective blogs, consulting gigs and growing social media following. So after years as the go-to gurus of the industry, it only makes sense that the blogger BFFs would join forces for a plus-size fashion line of their own.

Premme: the duo's new brand looking to bring trendier, fashion-forward styles to the plus-size market. As plus-size women themselves, Mason and Gregg saw how women over size 12 were being left out of the equation when it came to fun wardrobe pieces like cut-out designs, bodysuits, crop tops and sheer dresses. Ranging from sizes 12-30, Premme fills the void for those missing fashion items, empowering women of all sizes to have fun with fashion." data-reactid="53">Enter Premme: the duo's new brand looking to bring trendier, fashion-forward styles to the plus-size market. As plus-size women themselves, Mason and Gregg saw how women over size 12 were being left out of the equation when it came to fun wardrobe pieces like cut-out designs, bodysuits, crop tops and sheer dresses. Ranging from sizes 12-30, Premme fills the void for those missing fashion items, empowering women of all sizes to have fun with fashion.

"Premme is about delivering the same fashion options offered to the straight-size set, without settling for watered-down versions of what we really want,” Mason said in a release from the brand. Gregg echoed that notion, adding the brand, "wants to give women the freedom to dress according to their personal style without giving in to the limits of society’s current fashion rules."

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Photo credit: Courtesy Premme

Available at an accessible price point, Premme's clothing ranges from $30-$89. The 15-piece debut collection features on-trend wardrobe pieces from a culotte jumpsuit to a cut-out dress, matching separates and a denim jacket that reads "Feminist AF" across the back.

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Photo credit: Courtesy Premme

During a time of countless blogger collaborations and brands, Mason and Gregg's Premme stands apart from the crowd whilst delivering something that's truly missing from the industry: a space for plus-size women to feel empowered through fashion. And with their own perspectives paired with an army of engaged social media followers, there's no doubt the brand will only continue to improve the plus-size space.

Premme is available to shop now at premme.us.

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Photo credit: Courtesy Premme

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Source : https://in.news.yahoo.com/nicolette-mason-gabi-gregg-launch-165519819.html

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