Fashion Designers And Retailers Are Upgrading Their Plus Size Offerings

For an industry that champions inclusiveness, fashion brands are still warming up to the plus-size market. While some designers and retailers still aren’t sold on the market, the category is a robust one. Considered to be any size from 14 up, plus size was a $21.4 billion business last year, compared to $17.4 billion in 2013, according to the NPD Group. Interestingly, plus-size teens are a driving force, accounting for 34 percent of the market in 2015 compared to 19 percent in 2012, according to NPD’s 2015 Women’s Special Sizes Study.

Designers like Michael Kors and Christian Siriano featured a range of body types on their fall runways. For her fall Comme des Garçons collection, Rei Kawakubo sent models down the runway in Picasso-esque curves and bulbous creations, which she sized up in show notes as “The future of silhouette.” H&M included two more shapely models — Kate Syme and Stella Duval — in its buy-now-wear-now collection, while Nike started selling its 1x through 3x plus-size collection via its site earlier this month.

Looking to make plus size more about fashion and less about size, Prabal Gurung said he intentionally turned to Vogue to break the news of his limited-edition collection with Lane Bryant. Going even further, the magazine featured Ashley Graham among the seven models that appeared on its March cover.

Graham also walked in Kors’ fall show and the designer, whose Collection range runs from size 0 to 16, says he will continue to represent a diverse set of women.

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