Colorado Beer Ballot Fight Won’t Include Liquor Sales

Based on many of the previous comments, those who prefer the availability of a broader selection of beer and wine types are perfectly willing to force ALL of those who want full strength beer and wines to pay extra on their less exotic purchases.

Why should anybody be forced to shop at a less convenient store? There is no way to imply that being forced to go to a separate stand alone store can ever be as convenient as picking out your more limited, but fully satisfactory to your own tastes beer and wine selections.

For those of you talking about maintaining distribution channels, why stop with beer and wine? As seen by the local farmers markets, Colorado has many excellent producers of various fruits and vegetables. Should we limit purchases over and above lettuce (possibly some baby spinach) to these farmers markets during production seasons? Why should craft brewers get any more market protection than any other group of Colorado producers? That is what you want isn’t it? To provide statutory protection to a single class of Colorado producers, or am I missing something here?

Finally, let’s talk about pricing. In general grocery stores are high volume low operating margin types of stores. This means that they will make only about the same amount of money for a $300 to $400 sale of groceries as the clothing store around the corner makes on a $70 to $150 sale of couple of shirts. The grocery store can survive this lower margin as it can spread them out over fairly large average customer transactions. They actively mine shelf space to cut back on or eliminate under performers.

The typical liquor store is somewhere in the middle, depending on their average inventory turnover rates. The wide selection many of you are talking about may well be a customer draw, but it also represents inventory. That is a use of funds and therefore has a carrying cost for the liquor store. Further, that increased inventory requires a larger store which means higher costs for the real estate, heating/cooling, and even lighting. Now if the liquor store in this example finds these higher costs are more than offset by increased traffic, they will gladly bare them. But why should Joe Sixpack who is only interested in a case of Bud or Coors Light be forced into inconvenience and probable higher costs to support your selfish desires for greater variety? That is your issue, not theirs!!

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