Body inclusivity is in, but Bethenny Frankel didn’t get the memo.
InStyle reports that the reality star and diet-liquor mogul is expanding her “Skinnygirl” empire to include apparel. Frankel reportedly designed the line, which includes denim, knit tops, and jackets, to appeal to “all women.” The pants come in plus sizes.
So, why is the label called Skinnygirl Jeans?
Frankel has built an entire business around her svelte body — and the promise that you can achieve it, too. That ploy may have worked a couple years ago when she first introduced Skinnygirl margarita mix. But women today are tired of being told they need to be a size 2 in order to be desirable, happy and fulfilled.
Take a look at Ashley Graham and Iskra Lawrence, curvy beauties who have landed major fashion campaigns. Both have championed body diversity through their non-Photoshopped, sizzling snaps on social media.
More and more plus-sized labels are launching with sexy swimsuits and outfits that flaunt, rather than camouflage, a woman’s natural curves.
Sports Illustrated has learned to embrace plus-sized bikini models, and women’s websites have banned words like “flattering,” because, per the feminist-leaning pub Bustle, it is “code for opinions that might be offensive or hurtful if stated in clearer terms.”
Sure, many women still aspire to “thinness.” The majority of women we see in magazines, on TV and in movies are almost impossibly slender. But the tide is shifting.
Women don’t want to be skinny; we want to be our best selves. And jeans that celebrate and highlight our assets will do more to boost our confidence than pairs that hide our figures.
Source : https://nypost.com/2018/01/09/bethenny-frankels-new-skinnygirl-jeans-line-is-incredibly-tone-deaf/