A Young Missoni Steps Into The Spotlight With A New Plus Size Collaboration

Eloquii collection Eloquii collection Eloquii collection Eloquii collection Eloquii collection Eloquii collection Eloquii collection

Photo: Courtesy of Eloquii

As a young member of the dynasty, Teresa Maccapani Missoni has been immersed in the world of fashion since birth. And though she’s more muse than designer for the family house (her mother, Angela, is creative director), when approached with the —a brand dedicated to larger sizes—she found the challenge too intriguing to resist. Speaking from Milan, where she’s celebrating the birth of her first child, Zeno, Missoni admits to being drawn in by the possibility of providing a traditionally underserved market with a fresh set of choices. “I wanted to give this community an elevated and beautiful product that was designed especially for them,” she says.

A regular on street style blogs thanks to her colorful, pattern-filled wardrobe, Missoni sought to bring the carefree glamour of her personal look to the 24-piece collection. “I wear a lot of maxi styles and comfortable, free-flowing silhouettes,” says Missoni. She looked to her Mediterranean upbringing and love of the seaside for inspiration for the line, which sports whimsical touches like embroidered blue fish swimming across a skirt and on-trend details like ombré and eyelets.


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Naturally, the collection wouldn't be complete without prints, but for this collaboration, she chose to steer clear of the ubiquitous zigzag associated with her family's brand, instead creating drawings of coral and a blue paisley with sketches of mermaids mixed in. “It was pivotal for me to not only focus on the prints and shapes but [also] on the quality of the textiles, especially in the summer,” she continues. “I knew I wanted to use natural fibers alongside embellished details and beautiful patterns.”

These high-end touches serve to separate Missoni’s capsule from typical plus-size fare. Though there’s been a recent uptick of established designers lending their talents to lines with larger sizes, the market mostly remains geared toward fast fashion and basics. Keeping things luxurious while staying within Eloquii’s contemporary price point was key for Missoni. And while the final pieces, with their bold color and eye-catching add-ons, may require a bit of daring on the part of the wearer, Missoni wouldn’t want it any other way: “I wanted my collection to inspire women to feel confident, powerful, and—above all—to give them lots of options.”

Source : http://www.vogue.com/article/teresa-missoni-eloquii-collection-interview-plus-size-fashion

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