10 Plus Size Icons That Are KILLING The Fashion Game

Headquarters: Menlo Park, California

Year founded: 2010

Why it's revolutionary: Instagram is no longer just a place to share photos of food and travel.

The social network now features carefully curated and personalized ads that show you products you can buy directly from your feed. Users can click on the “tap-to-view” icon to find out more details and prices and then select "Shop Now" to buy these online. 

This new shopping feature was rolled out in November 2016 to 20 different companies, including Kate Spade, Warby Parker, and fashion store Lulus, which claimed that nearly 33% of the people who tapped on their products when onto the site after. 

Instagram claimed that the results have been encouraging and that thousands of other retailers will now be advertising on the app, including Nike, which announced in July that it would be selling sneakers on the app.

Source : http://www.businessinsider.com/25-companies-that-are-revolutionizing-retail-2017-7

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