10 Insights From The Best B2B Content Marketing Strategies In 2017

The arrival of the holiday season (and Clark Griswold’s customary return to our TV screens) has us thinking about Christmas lights.

Christmas lights are interconnected sources of illumination. In this regard, they’re a lot like data. But if you don’t handle those lights properly, you’ll end up with an unusable, tangled mess. This, too, can be true of data, and plenty of marketers are facing that frustration.

As we look ahead to 2018, there is no question data will continue to be a driving force for content, SEO, social media, and all other corners of the digital marketing landscape. Therefore, becoming more comfortable and proficient with insights and analytics is a worthy 2018 resolution for anyone.

To that end, earlier this week we shared key takeaways from the State of Data 2017 report, and today we’ll point you to the latest trending content that focuses on squaring away your data as we head into the new year.

What Marketers Were Reading and Sharing Most This Week:

1. > Don't Be Fooled by Data: 4 Data Analysis Pitfalls & How to Avoid Them

These common mistakes are endemic in marketing, writes Tom Capper. On the Moz Blog, he provides some handy tips to help you avoid jumping to conclusions, missing context, and more.

2. > Building Links with Data-Driven Content (Even When You Don't Have Any Data)

Ideally, your content strategy will be informed by quality data, and what it tells you about your audience. Tyler Hakes explains how you can tap into publicly available data sources and use this info to power up your link-building proficiency. 

3. > A Balanced Approach to Data-Driven SEO

As helpful as data can be, Ryan Shelley suggests that over-reliance on measuring everything is problematic. In this post, he spells out the difference between information and knowledge, and guides us on a path to the latter.

4. > How to Get Started With LinkedIn's New Website Demographics

More and more B2B marketers are taking advantage of LinkedIn’s Website Demographics functionality, and benefitting from the rich insights it delivers about their audiences. In her write-up for HubSpot, Amanda Zantal-Wiener walks you through the basics of getting started, and explains how it enables LinkedIn advertisers manage spend more effectively.

5. > Key Digital Trends for 2018

In this SlideShare, OgilvyRED reflects on previous predictions and lays out new ones for the year ahead, including the rise of augmented technology, voice search, and more.

Source : https://business.linkedin.com/marketing-solutions/blog/what-s-trending-in-marketing--top-content-of-the-week/2017/what_s-trending--untangle-your-data-and-see-the-light0

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